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Inspiration
How to balance paying work with work that feeds your purpose #PurposeMonth
How many times in your career have you been forced to choose between a lucrative gig that feeds your coffers but chips away at your soul and a low-payer or pro-bono gig that would make you feel like you’re contributing something positive to the...
Posted by: Benjamin HiornsFeatures
First to FAST: Are advertisers ready for the next evolution of CTV? #FutureMonth
As consumers continue to cancel their streaming subscriptions, many are looking towards free ad-supported channels to get their entertainment fix.Having emerged in recent years, Free Ad Supported Streaming TV (FAST) offers audiences free-to-view...
Posted by: Creativepool EditorialFeatures
The best breakthrough brands of 2023
Interbrand, the world's leading brand consultancy, has launched its 2023 Breakthrough Brands report which names the top 30 innovative brands that are emerging to disrupt the global landscape. The report includes OpenAI, the company behind ChatGPT,...
Posted by: Creativepool EditorialWorkshop
How marketers can turn connected TV (CTV) into a digital creative canvas #MoneyMonth
Brands continue to defy expectations and grow their ad budgets, despite the unstable macroeconomic situation. In no area is this more true than CTV. Its meteoric growth does not look to be slowing anytime soon with spend set to reach £2.31...
Posted by: Creativepool EditorialFeatures
Super Bowl LVII: how did this year’s ads compare and what lessons did we learn?
Super Bowl: it’s the annual advertising extravaganza where 30-second slots costing $7m (that’s $233k a second) and audiences top over 200m (or two-thirds of the entire US population).Whilst the Kansas City Chiefs were victorious this...
Posted by: Creativepool EditorialFeatures
What to expect from Super Bowl LVII 2023
With the Super Bowl less than a week away, System1, the leading ad effectiveness agency, explores what we can expect from the big event this year in terms of the all-important (and increasingly expensive) ad slots.The Super Bowl is TV...
Posted by: Creativepool EditorialInspiration
Dipping an OREO into marmite with style | #BehindTheIdea
OREO has launched a new campaign celebrating all the different and playful ways people eat the iconic cookie and encouraging them to share their quirky rituals and pairings.Highlighting the unique ways UK consumers enjoy their OREO cookies, the...
Posted by: Creativepool EditorialWorkshop
Blockchain: Solving the media and advertising sector's challenges
There are over 6,500 different cryptocurrencies, all varying in size of market capitalisation, which have different followings and trading volumes.Some of these are meme coins that have a supporting business model flimsier than a house of cards....
Posted by: Creativepool EditorialLeaders
Blockchain: Solving the media and advertising sector’s challenges
There are over 6,500 different cryptocurrencies, all varying in size of market capitalisation, which have different followings and trading volumes. Some of these are meme coins which have a supporting business model flimsier than a house of cards....
Posted by: The PR BoutiqueInspiration
How FMCG brands can thrive post-COVID
The pandemic has driven a long-term shift in consumer behaviour, says STB’s Lois Blackhurst - and brands must respond accordingly.Food shopping during the pandemic has been an ongoing source of stress and anxiety for many. While demand for...
Posted by: Stocks Taylor BensonLeaders
Mentorship can make the difference between wasting and fuelling potential
If you have been lucky enough to receive mentorship throughout your career, you know how priceless it was.A mentor is someone who believes in you and your skills. They are someone who isn't afraid of investing time in you, valuing your ambition and...
Posted by: Creativepool EditorialIndustry
Protecting life on our planet with Sir David Attenborough, WWF and Netflix - #BehindTheIdea
Our planet is in danger.It is more imperative than ever today to help nature in any way we can. Reaching business leaders, politicians, old and new generations has never been so easy and, at the same time, so challenging for organisations all...
Posted by: Creativepool EditorialWorkshop
How much should I charge as a freelancer?
So you’ve decided you want to go freelance. Congratulations! Choosing the freelance life is a huge decision and I’m sure you didn’t take it lightly. Of course, autonomy and independence comes at a certain price; and that price, you...
Posted by: Antonino LupoWorkshop
So, you've won an award...
Do industry awards just prey on pride?You don’t remember entering. You barely even remember the piece of work that’s been nominated. And you’ve certainly never heard of the Copywriting Republic Annual Presentation who are behind...
Posted by: Ant O'NeillLeaders
Talking Cannes Lions 2019: Key themes from this year's festival
As the dust settles after another sun-drenched week in the South of France, a selection of industry experts give their views on the key themes in 2019.Aside from the usual networking, parties and late-night Gutter Bar action, here's what else made...
Posted by: Creativepool EditorialWorkshop
Why winning new business is difficult, misunderstood and vital
It may surprise some of you to learn that the job of creating new business opportunities within an agency, or any company for that matter, is the most difficult, misunderstood and vital. Here are three reasons why.Winning new business is...
Posted by: David AlexanderLeaders
Your type on paper: How brands can hit it off with Love Island in 2019
Love Island is now ITV2’s most watched show ever, which has made brand association with the programme highly desirable.The launch of the fourth season of the reality TV show last year, which follows a group of twentysomethings in their quest...
Posted by: TVSquaredLeaders
#TechTuesday: Apple adds emoji, Peugeot’s e-LEGEND, smart drives Forease and more
Apple adds new emoji libraryGlobal tech giant Apple has introduced more than 70 new emoji designs to its range with the new iOS 12.1 update.The animated images will be brought to iPhone, iPad, Apple Watch and Mac, including new characters with...
Posted by: Creativepool EditorialLeaders
The power of cake: Content is making TV tastier than ever
From unpredictable reality shows to unmissable drama, TV programming is stronger and more captivating than ever, and there’s no better example than The Great British Bake Off (GBBO).Even after its controversial £75m move to Channel 4...
Posted by: TVSquaredLeaders
Ads of the Week: Unbelievably fast objects, Ryan Reynolds’ mobile game addiction and other stories
LOVE - UmbroBreaking news. UFOs have been discovered by Umbro and Premier League footballer Michael Antonio. The news broke following an ordeal in which comedian Brett Domino (alter ego of musician and comedian Rob J Madin) and Rich Hall were sent...
Posted by: Creativepool EditorialLeaders
Ads of the Week: The return of the Twirl, the art of greatness and other stories
VCCP - Cadbury TwirlCadbury has unveiled a new £3million marketing campaign around its number one singles bar, Cadbury Twirl. The campaign by VCCP, represents a completely new direction for the brand, it aims to build a more emotional...
Posted by: Creativepool EditorialLeaders
Top Hires of the Week
SomesuchAlex Lill joins the Somesuch roster worldwide for music-video and commercial representation. Alex Lill, known for his genre-defining music videos for artists such as Sampha, Joey Bada$$, Lil Yachty and Melody's Echo Chamber. His...
Posted by: Creativepool EditorialLeaders
Time Out Creates Eye-Opening Experiences for the Coca-Cola London Eye
Time Out has curated and created an eight-week event series, taking London’s best experiences from the pages of its website and magazine to the sky. Working closely with The Story Lab and Vizeum, the ‘Time Out’s Eye-Openers’ campaign is built...
Posted by: Time Out GroupLeaders
Ads of the Week: The best of Valentine's Day, chocolate pizza, retweeting against hate and other stories
The Full Service/Jelly London - The Climate CoalitionActress Anna Friel has lent her voice to a new animated film, produced by renowned photographer Rankin, that tells a story of how climate change is impacting on our everyday lives - and how...
Posted by: Creativepool EditorialLeaders
Sadiq Khan on the hunt for London's first chief digital officer
Ever since Sadiq Khan was elected as the Mayor of London last year, he's appeared, to me at least, to be the one progressive spark in an otherwise almost oppressively right-wing and regressive current regime. He's not perfect, but he's certainly a...
Posted by: Benjamin HiornsLeaders
Channel 4 and ITV Unite Against Dementia for Alzheimer's Society
Channel 4 and ITV are uniting for the first time for a major brand campaign for the Alzheimer's Society, created by McCann London. Launching “United Against Dementia” today (Monday 24 April) from 20:55, this is the first time either TV...
Posted by: Creativepool EditorialLeaders
Top 10 Ads of the Week
TBWA/RRAD - Amnesty InternationalCurrent political tensions have led to Arabs and Muslims being mistreated at airports in the USA and Europe because of their passports. Behind this, there is a strong misconception that all Arabs and Muslims are...
Posted by: Creativepool EditorialInspiration
From Candy To Casino: How Mobile Games Make Money - Part 1 - Strategy
We’re spending an extraordinary - and ever-increasing - amount of time playing mobile games. Our smartphones and tablets, packed with addictive apps, entice us to spend on average 3 hours a day playing games - a figure which rocketed 57% from...
Posted by: Pentasia UKLeaders
Natalie Dormer and David Morrissey back global girls’ equality campaign in new ad
Actors Natalie Dormer and David Morrissey have lent their voices to a global campaign for equality for girls in a special film recorded for children’s charity Plan International UK. The stars, famous for roles in Game of Thrones and The Missing,...
Posted by: Creativepool EditorialLeaders
The Resident Evil London Horror House celebrates the series’ foray into VR
Whilst zombies might be as looming a pop cultural presence in 2017 as disposable pop music and p*rnography, 20 years ago, when the first Resident Evil game was released on the original Playstation, zombies were an almost forgotten entity in horror....
Posted by: Benjamin HiornsLeaders
Top 10 Ads of the Year: 2016
Another 12 months and another few hundred ads to sort through, but this year it was actually more of a pleasure than a chore. My only criteria this year was that I vowed to steer clear of any spots that were tied to heavily to a particular pop...
Posted by: Benjamin HiornsLeaders
Nintendo Switch: Lifting the veil on the NX
When Nintendo dropped their surprise announcement yesterday afternoon, and finally gave us our first glimpse at the NX (now known as the “Nintendo Switch”), I was in two minds about it. First there was a sense of relief, as this reveal...
Posted by: Benjamin HiornsLeaders
Top 10 Ads of the Week
CHI&Partners - ArgosCHI&Partners and Argos are set to unveiled an incredibly fast-paced new spot this Saturday to promote the speed of the Argos “Fast Track, Same Day Delivery” service, which allows customers to choose from four...
Posted by: Benjamin HiornsLeaders
IKEA exposes the ‘Death of Eating Together’ in the first DIY restaurant
Food is becoming more and more a central part of our global culture. A recent survey of 2,000 people by IKEA has found that the influence of celebrity chefs and their recipes are fueling the nation’s love of food, with Great British Bake Off...
Posted by: Alexandra SchottLeaders
Ocean Outdoor and krow celebrate Adam Peaty British Olympic victory
Ocean has launched its Rio 2016 sports coverage across its full motion city and roadside out of home screens with highlights of inspirational performances featuring Team GB competitors. In partnership with Team GB, Ocean Outdoor has scheduled the...
Posted by: Creativepool EditorialWorkshop
From Freelancer to Business Owner: How do you get there?
We’ve advised and helped many candidates make the switch from a permanent position to freelance when the right thing has come along and vice versa. We’ve previously shared some first hand advice for both, the switch from freelance to...
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